Religious needs + atmosphere, you can't ignore the 3.5 billion overseas candle market!

In "Friends", Chandler finally agreed to try a bubble bath under the enticement of Monica, which appeared on the screen along with the bathtub, bath salts, and scented candles in the bathroom.

Aside from the utility of "cutting the wall and stealing light" in the past, in contemporary times, candles have been endowed with romantic colors. The atmosphere of "Candlelight Dinner" is such that candles are indispensable.

In addition, in the Western world, candles are associated with religious uses, so they have more connotations.

In "Les Miserables", the bishop redeemed Jean Valjean's soul with two silver candlesticks. From then on, the candlestick and candlelight became a messenger of one's ideals and light, accompanying him until the last moment of his life.

In the traditional sense, candles are more derived from religion, customs, life needs, etc. In ancient times, in addition to being used for lighting, more of them represented love, such as bridal candles.

In developed western countries, gifting candles is a way to express the highest affection. On this basis, scented candles have added essential oils and spices, and have gradually become a regulator of the sense of life rituals, which are respected by many people who pay attention to the quality of life.

From birthday parties, to religious festivals, to collective mourning, various occasions such as weddings and weddings require a large number of candles. Although China and the world have basically achieved a large-scale coverage of electric lighting systems, and the demand for lighting candles has also rapidly decreased, the consumption of candles for the holding of overseas religious festivals is still huge.

"Don't underestimate this candle, the annual export volume is more than 100 million yuan!" This is the emotion of a seller from the Ranliang Candle Factory in Shijiazhuang City last July.

When many categories are sluggish due to the epidemic, the export of candles has already emerged, and boxes of candles sent to the customs are ready to be shipped, which is very busy.

According to foreign media reports, due to the implementation of home isolation measures due to the epidemic, millions of Americans are working from home, and many people will use candles at the end of the day to remove themselves from work and return to their families.

(Image source: "Friends")

According to relevant data released by the General Administration of Customs of China, in the export market, the export volume of various candles and similar products in my country in 2020 will reach 317,500 tons, an increase of nearly 4.2% over the previous year; Annual growth of nearly 2.2%.

It can be seen that China's candle exports play a pivotal role in the global market.

According to Bechers Consulting, by 2025, the global candle market is expected to exceed $3.5 billion. Of these, North America is the largest market, and the region is expected to continue its leadership in the near future due to increased product demand during festivals such as Easter and Christmas.

Americans have a high demand for candles, and candles are used as home decorations, and the demand for candles is even more alarming in Western festive celebrations, especially around Christmas or religious events.

The U.S. candle industry is worth $3.5 billion, and millennials are the biggest consumers, according to the National Candle Association.

According to reportlinker, the global scented candle market size is expected to reach USD 645.7 million by 2026, growing at a CAGR of 11.8% during the forecast period. Scented candles consist of natural or synthetic scented blends. They are used in home decor, aromatherapy, and have other properties for stress relief. Scented candles come in many shapes, sizes, designs and scents.

Candles have a fresh and pleasant scent. Aromatherapy candles are a kind of craft candles, with rich and colorful appearance and beautiful colors. The natural plant essential oils contained in them emit a pleasant fragrance when burning. They have the functions of beauty and health care, soothing nerves, purifying the air and eliminating odors. .

Due to religious beliefs, lifestyles and living habits, European and American countries still maintain a large amount of consumption in daily life and festival ceremonies.

And decorative candle products and related handicrafts are more and more used to adjust the atmosphere, home decoration, product style, shape, color, fragrance, etc., are increasingly becoming the main motivation for consumers to buy candles.

Therefore, the emergence and popularity of new material craft candles and related handicrafts integrating decoration, fashion and lighting have transformed the traditional lighting wax industry from a sunset industry into a sunrise industry with good development prospects, innovation space and broad market.